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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
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NEW BUSINESS: BILL FISHER


APEX TOOL GROUP > APEX

TAKING AN INDUSTRY LEADING BRAND AND PROVIDING A NEW CLEAR AND CONCISE STRATEGY AND EXECUTION TO EXPAND ITS POPULARITY TO A MASS CONSUMER MARKET IS ONE OF THE HALLMARKS OF FISHER DESIGN’S BRAND CAPABILITIES.
RETAINING THE EQUITY AND VISUAL RECOGNITION OF THE APEX ORANGE FOUND ON TOOLS AND PRODUCTS, FISHER HAS DESIGNED A NEW WORDMARK, INDUSTRIAL IN NATURE AND BUILT TO MEET APEX TOOL’S STANDARD OF DURABLE DEPENDABILITY. IN ADDITION, A PRIMARILY BLACK AND GRAY COLOR PALETTE COMPLIMENTS THE APEX ORANGE, WHILE RICH, DARK PHOTGRAPHY, HONEST IN SUBJECT MATTER, PROJECTS THE STRENGTH AND CONFIDENCE OF THE TOP OF THE LINE BRAND.