LET'S GET CONNECTED - WHETHER YOU'RE LOOKING TO GET HIRED, HIRE US OR JUST DROP US A LINE .
FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


FLEXI USA > LEASHES

FISHER DESIGN WORKED WITH FLEXI USA TO DEVELOP A STRATEGY FOR A COMPLETE PACKAGE REDESIGN. THE REDESIGN WOULD REDUCE THE PACKAGING FOOTPRINT WHILE OPTIMIZING BRAND EQUITY, GRAPHICS, PRODUCT COMMUNICATION, AND SHOPABILITY ACROSS THE PRODUCT LINE IN A NEW STRUCTURE THAT USED PAPER BOARD VERSUS TRADITIONAL PLASTICS.
THE WINNING STRUCTURE DESIGN PROVIDED THE BEST BALANCE OF HANDS-ON ACCESSIBILITY, AMPLE GRAPHIC SPACE FOR BRAND STAGING AND PRODUCT INFORMATION, BUT ALSO EASE OF ASSEMBLY AT FLEXI’S GERMAN ASSEMBLY PLANT. AN OVERALL DOMINANT PACKAGE COLOR ALLOWS FOR STRONG BRAND BLOCKING AT SHELF WHILE SUBTLE COLORS CHANGES BETWEEN SKUS PROVIDE THE NECESSARY DIFFERENCES TO EASE SHOPPABILITY.