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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


HOFMANN SAUSAGES

FISHER DESIGN WORKED INITIALLY WITH HOFMANN SAUSAGE TO RAISE BRAND AWARENESS THROUGH SOCIAL MEDIA CAMPAIGNS. ADOPTING A PLAYFUL VOICE AND TONE, FISHER CAPITALIZED ON HOFMANN’S HERITAGE IN HELPING TO CELEBRATE ‘THE LOVE OF SAUSAGE!’
PROMOTIONAL CAMPAIGNS GREW IN SCOPE AND PRESENCE FROM SPORTS RELATED EVENTS TO THE FORMATION OF THE HOFMANN SAUSAGE BRIGADE, A UNIQUE COLLECTIVE OF HOFMANN SAUSAGE AFICIONADOS FROM ALL WALKS OF LIFE. THESE CAMPAIGNS LED TO THE DESIGN OF BREAKFAST PACKAGING AND THE INTRODUCTION OF A NEW IDENTITY AND PACKAGING FOR HOFMANN’S OWN ‘HANDWICH’ BRAND, AIMED AT THE CONVENIENCE STORE AND GAS STATION MARKETS.