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FISHER DESIGN
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IDQ > REFRIGERANT

A DESIGN REFRESH OF THE IDQ REFRIGERANT LABEL SYSTEM FOCUSING ON COMMUNICATION AND AIMED AT IMPROVING CONSUMER EDUCATION, TRIAL AND BRAND LOYALTY.
A CLEAR “GOOD, BETTER, BEST” COMPARISON SYSTEM WAS DEVELOPED TO BETTER DIFFERENTIATE THE LINEUP OF PRODUCTS AND POSITION AC PRO AS THE ELITE, PREMIUM AUTO AC RECHARGE FORMULA. THE VISUAL LANGUAGE WAS ALSO IMPROVED, HELPING COMMUNICATE PRODUCT BENEFITS IN A MORE MEANINGFUL WAY TO CONSUMERS.
IN-STORE GRAPHICS DRIVE CONSUMER EDUCATION AND COMMUNICATE EASE OF USE WITH A SIMPLE THREE-STEP PROCESS, HELPING CONSUMERS FEEL MORE CONFIDENT AND CREATING AN “I CAN DO IT” ATTITUDE.