LET'S GET CONNECTED - WHETHER YOU'RE LOOKING TO GET HIRED, HIRE US OR JUST DROP US A LINE .
FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


TAKEYA > FLASH CHILL

REDEFINED THE BRAND POSITION FOR THIS INNOVATIVE AT-HOME ICED TEA BEVERAGE SYSTEM INCLUDING A NEW BRAND PLATFORM, BRAND MARK, PACKAGING COPY AND IMAGERY.




TAKEYA FLASH CHILL ICED TEA REINVENTED HOW FRESH BREWED ICED TEA WAS MADE, AND REQUIRED A BRAND POSITION THAT ELEVATES TASTE, HEALTH AND UNIQUE FLAVORS. IN AN EFFORT TO EXTEND THE BRAND TO RETAILERS TARGET AND BED, BATH & BEYOND, A CLEAR AND ENGAGING BRAND STORY WAS REQUIRED.
WE DEVELOPED UNIQUE, TESTABLE BRAND STORIES THAT REFLECTED THE ATTRIBUTES OF BOTH THE TEAS AND THE BREWING SYSTEM THAT WERE THEN EXECUTED ACROSS PACKAGE AND IN-STORE DISPLAY. CONSUMERS WERE ATTRACTED TO THE SIMPLICITY OF THE PRODUCTS, GREAT FLAVORS AND HEALTHY BENEFITS, MAKING TAKEYA A BRAND THEY WOULD TRUST TO CREATE GREAT TASTING BEVERAGES.