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VALSPAR USC > DOMINATOR

HELPING VALSPAR‘S USC DIVISION BRING THE BIG DOG TO THE SPRAY-ON BED AND BODY LINER CATEGORY. THE PRODUCT IS SUPERIOR ACROSS THE BOARD MAKING IT DESERVING OF AN IDENTITY DESIGNED TO DISRUPT... AND DOMINATE FROM SHELF TO SHOP.
DOMINATOR BY VALSPAR USC - THE ULTIMATE DIY PROTECTIVE SPRAY-ON BODY LINER KIT. AFTER AUDITING THE CATEGORY IT BECAME CLEAR THAT THE OPPORTUNITY SPACE WOULD INVOLVE HIGH, DARE WE SAY ‘UBER’ DESIGN THAT WOULD DELIVER A SUPER DISRUPTING AESTHETIC. ONE OF THE KEY BENEFITS IS ITS FAR SUPERIOR TINT MATCHING AND COLOR RETENTION SO THE COLOR PALETTE HAD TO BE UNIQUE AND BOLD.