production group
Design is the hypothesis of what can be created. Production, simply, is
the executional aspect of design. The creative that brings interest to
your brand, becomes tangible and reproducible. By having an in-house,
best-in-class Production Group, creative projects move seamlessly form
concept to print. The Production Group’s prime responsibilities include:
- Applying Print Industry specificity to artwork
- Incorporating printer or separator considerations into artwork file preparation
- Understanding and applying Legal and Regulatory requirements to packaging
- Supporting Brand Stewardship (we apply, refine, or develop artwork guidelines to preserve artwork and brand integrity)
As a result, we create value by offering:
- Predictability of design outcomes. Design integrity and a heightened
level of brand standardization is achieved. Good production aids in better
decision making from Design Manager to Senior Management about what will
happen in market.
- Control and management is improved. Through better prepared artwork, supplier
collaboration is greatly improved and the process to market is smoother.
- Market Responsiveness. Efficiency in time and money are identified through
infusing downstream thinking into the design process.
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