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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


CR BRANDS INC > BIZ STAIN FIGHTER

REPOSITIONING AND REDESIGNING THE BIZ HERITAGE BRAND PROVED A MAJOR SUCCESS IN THE DETERGENT CATEGORY, GENERATING MUCH MOMENTUM AT RETAIL FROM BUSY FAMILIES LOOKING FOR A SUPERIOR STAIN AND ODOR
FIGHTING DETERGENT.


WE BEGAN BY DEVELOPING A BRAND POSITION EMPHASIZING BIZ’S HERITAGE AS THE ORIGINAL ODOR AND STAIN FIGHTING DETERGENT BOOSTER. BY SHOWCASING THE TECHNOLOGY BEHIND THE DETERGENT’S SUCCESS AND REINFORCING ITS CATEGORY LEADERSHIP, WE WERE ABLE TO JUSTIFY THE BOLD STATEMENTS USED ON PACK. WE REFRESHED THE BIZ IDENTITY, CREATED A VIBRANT PACKAGE DESIGN AND A CLEAN INTUITIVE WEBSITE, AND DEVELOPED VARIOUS MARKETING MATERIALS.