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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


CR BRANDS INC. > DRYEL

TAKING AN EXISTING, YET UNIQUE, PRODUCT THAT HAS STRUGGLED TO FIND A STRONG FOOTHOLD IN THE HOME LAUNDRY MARKET, FISHER DESIGN HAS REINVENTED THE NEW DRYEL BRAND AS A FASHION-INSPIRED AND ESSENTIAL AT-HOME DRY CLEANING SOLUTION.
ONE OF THE PRIMARY ISSUES REGARDING DRYEL’S LACK OF MARKET PRESENCE, WAS THE CHALLENGE OF COMMUNICATING TO CONSUMERS THE BENEFITS OF A PRODUCT THAT IS PRACTICALLY ONE-OF-A-KIND. TO HELP IN THIS ENDEAVOR, FISHER WAS INSPIRED BY FORWARD THINKING FASHIONS AND STYLE PUBLICATIONS, HELPING TO EMPHASIZE TO CONSUMERS THE NEED FOR A GENTLE AT-HOME SOLUTION TO DRY CLEANING.
IN KEEPING WITH DRYEL’S BRAND NEW FASHION-FORWARD AESTHETIC, A VARIETY OF STYLIZED PHOTOGRAPHS WERE PRODUCED, ALL AVAILABLE FOR USE IN A VARIETY COMMUNICATIONS, HELPING CREATE A PREMIUM HIGH-END LOOK THAT IS STILL HIGHLY-ACCESSIBLE TO THE AVERAGE CONSUMER.