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ELANCO > CHERISTIN

PACKAGING AS CUTE AS A KITTEN, YET MAINTAINING THE EFFICACY OF A PHARMACEUTICAL PRODUCT THAT FITS THE CURRENT ELANCO PRODUCT OFFERING. UTILIZING PHOTOGRAPHY, WE CAPTURED THE APPEAL OF A KITTEN, CREATING AN EMOTIONAL CONNECTION THAT UNDERSCORED THE IMPORTANCE OF THE MEDICATION.
WORKING WITHIN ESTABLISHED BRAND GUIDELINES, WE DEVELOPED A PACKAGE DESIGN THAT FURTHER EXTENDED THE ELANCO PRODUCT LINE AND CONTINUED THE SUCCESS OF PAIRING PHOTOGRAPHY AND A CLEAN PHARMACEUTICAL AESTHETIC TO REINFORCE EFFICACY.