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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


HAVEL’S INC > HAVALON

HAVALON AND FD’S PARTNERSHIP RESULTED IN A COMPLETE BRAND REFRESH, EXPLORING DIRECTIONS THAT POSITION THEM AS THE INDUSTRY LEADERS THAT THEY ARE. FD DEVELOPED PRINT, PACKAGING, TRADE GRAPHICS AND AD CAMPAIGNS PRESENTING HAVALON IN THEIR TRUE LIGHT, THE LEADING EDGE OF SHARPNESS.
HAVALON KNIVES ARE KNOWN TO BE THE SHARPEST IN THE INDUSTRY. CREATED BY HAVEL’S INC., HAVALON KNIVES ARE BUILT ON HIGH PERFORMANCE AND INNOVATION. FD HELPED ELEVATE THE PRODUCT TO THE LEVEL IT DESERVES, POSITIONING IT AS THE LEADER IN THE HUNTING AND FISHING KNIFE INDUSTRY. A PRODUCT THAT WILL CONSISTENTLY DELIVER ON THE PROMISE THAT YOU’LL NEVER LOSE YOUR EDGE.
HAVALON PARTNERED WITH THE LEGENDARY JIM SHOCKEY TO DEVELOP THE HAVALON TITAN, “THE LAST KNIFE YOU’LL EVER NEED”. FD TOLD A COMPELLING BRAND STORY WITH A DESIGN SYSTEM THAT FIT WITHIN THE HAVALON FAMILY WHILE ELEVATING THE PACKAGING WITH BOLD GRAPHICS AND PHOTOGRAPHY.
LIKE CAUTION TAPE AT A CRIME SCENE, WE’RE DISTRACTED BY WARNING SIGNS AND CAUTION MESSAGING. FD DEVELOPED SLEEVES WARNING CONSUMERS OF THE EXTREME SHARPNESS OF THE HAVALON BLADE. AN INSIGNIA PROGRAM WAS ALSO DEVELOPED FOR HAVALON’S MARKETING AND SOCIAL MEDIA PLATFORM. FD ALSO CONDUCTED PHOTO SHOOTS WITH REAL-LIFE PHOTOGRAPHY IN ITS NATURAL ENVIRONMENT.

FULL TRADE SHOW GRAPHICS WERE CREATED INCLUDING A TWENTY-FOOT CURVED WALL AND VERTICAL BANNERS, SHOWCASING THEIR CELEBRITY PRO-STAFFERS JIM AND EVA SHOCKEY AS WELL AS THE HAVALON QUIK-CHANGE TECHNOLOGY. FD ALSO DEVELOPED THE BRAND POSITIONING FOR HAVALON AS THE LEADING EDGE OF SHARPNESS, WHICH IS CARRIED THROUGHOUT THEIR AD CAMPAIGNS, MARKETING MATERIALS AND TRADE SHOW GRAPHICS.