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LACROSSE > AEROHEAD

FD WAS TAPPED INTO FOR A FRESH, OUTSIDE PERSPECTIVE ON HOW TO BETTER COMMUNICATE IN-STORE THE BENEFITS AND FEATURES OF THE MOST INNOVATIVE BOOT OF ITS KIND - AEROHEAD. JOIN THE COMFORT REVOLUTION.
THE LACROSSE INTERNAL TEAM IS TO BE COMMENDED FOR CREATING COMPELLING BRAND ASSETS IN IDENTITY AND PALETTE THAT ENABLED US TO DIG IN WITH SOLID FOOTING FROM THE GET-GO. THESE BOOTS ARE SO PACKED WITH SUPERIOR FEATURES THAT THE CHALLENGE WAS TO FOCUS AND DISTIL WHAT MATTERS MOST TO THE CONSUMER TO CREATE A HIERARCHY THAT WE COULD WRITE AND DESIGN TO.