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SAZERAC > LUX VODKA

LUX VODKA, A PRIVATE LABEL VODKA FOR CVS WAS IN NEED OF A FACE LIFT. THEIR GOAL WAS TO REDEFINE LUXURY IN THE PRIVATE LABEL CATEGORY.


PULLING FROM CURRENT EQUITIES, WE CREATED A RANGE OF DESIGNS THAT CAPTURED THE ESSENCE OF SOPHISTICATION. WE UTILIZED COMBINATIONS OF BLACK, DEEP REDS AND GOLD TO CONVEY PREMIUM AND ELEGANCE, HELPING ELEVATE THE BRAND TO NEW HEIGHTS.