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FISHER DESIGN
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NEW BUSINESS: BILL FISHER


CR BRANDS INC. > MEAN GREEN

TURNING A PROVEN PERFORMER ROOTED IN DEGREASING THAT ORIGINATED ON THE COMMERCIAL STAGE INTO A HOUSEHOLD BRAND WITH MULTIPLE FORMULATIONS DESIGNED TO CLEAN THE TOUGHEST
MESSES INDOORS AND OUT.
MEAN GREEN SUPER STRENGTH CLEANER & DEGREASER CLEARED THE PATH FOR THE BRAND TO LEGITIMATELY CREATE BRAND STRETCH AND COMPETE IN CLEANING AISLES BEYOND THE DOLLAR CHANNEL INTO GROCERY AND HARDWARE. TO SUCCEED HOWEVER, THE BRAND’S POSITION, STORY AND AESTHETIC NEEDED TO EVOLVE. IT NEEDED TO CREATE INTRIGUE AND CONFIDENCE ABOUT THE POWER BEHIND THE EYES.
THE BRAND HAS A PASSION FOR RACING AS WELL - WHERE PERFORMANCE IS PARAMOUNT. HOFFMAN RACING HAS BEEN USING MEAN GREEN SUPER STRENGTH ON THEIR MEAN MACHINES FOR YEARS ACTING AS A POWERFUL BRAND AMBASSADOR. THIS GAVE US A TRULY AWESOME CANVAS TO CREATE MARKETING IMAGERY AND MESSAGING THAT PACKS A 900 HORSEPOWER PUNCH.