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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


SAZERAC > OL’ SANTY EGGNOG

A MEMORABLE DESIGN FOR A MEMORABLE BRAND. THIS DISTINCTIVE PRIVATE LABEL EGG NOG CAPTURES THE SPIRIT OF THE SEASON, INTRODUCING A FUN AND ICONIC PACKAGE DESIGN WITH SIMPLE, PREMIUM DESIGN CUES.
WE DEVELOPED A TRADITIONAL BRAND NAME REMINISCENT OF A BYGONE ERA AND FESTIVE GATHERINGS. THE BRAND MARK DESIGN TRANSLATED THE TRADITIONAL SPIRIT OF THE NAME AND GAVE IT A MODERN EDGE WITH THE USE OF HAND-DRAWN TYPE.
HERITAGE WAS FURTHER EXTENDED THROUGH THE USE OF GOLD AND RED AS WELL AS A WOOD CUT ILLUSTRATION TO CREATE A WONDERFUL BALANCE OF OLD AND NEW. THE BRAND EMBRACES THE “MAGIC” OF THE HOLIDAY SEASON AND THE MEMORIES THAT ARE MADE WHEN FAMILIES GATHER TOGETHER, REMENISCING ABOUT THE PAST AND CREATING NEW MEMORIES TO BE SHARED FOR YEARS TO COME.