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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


SMITH’S > OUTDOORS

THIS 128-YEAR OLD COMPANY WAS REPOSITIONED FROM BEING SHARPENER-ONLY FOCUSED TO A BRAND THAT STANDS FOR OUTDOOR READINESS. THE NEW STRATEGY POSITIONS SMITH’S TO EXPAND AND INNOVATE IN MARKETS THAT WERE PREVIOUSLY OUT OF REACH.
FOLLOWING THE SUCCESS OF THE POSITIONING AND BRAND REDESIGN, THE VISUAL SYSTEM WAS EXPANDED TO CREATE A SERIES OF PRINT AND DIGITAL APPLICATIONS. THESE VISUALS BALANCE SMITH’S LONG LEGACY AS A LEADER IN THE INDUSTRY WITH THE COMPANY’S CONSTANT PATH OF INNOVATION.