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FISHER DESIGN
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UNDER ARMOUR > OUTDOOR

ATHLETES HUNT AND UA INNOVATION MAKES THEM BETTER EVERY DAY.AS THE FIRST OUTSIDE CREATIVE PARTNER, WE BROUGHT INDUSTRY, CATEGORY AND LIFESTYLE EXPERTISE TO THEIR HOUSE THEN OUT
INTO THE FIELD.
THE UA STORY RUNS DEEP. AFTER THEY TURNED THE MAIN LINE SPORTS INDUSTRY ON ITS EAR, THEY DECIDED TO DO THE SAME TO THE OUTDOOR CATEGORY. THEY NEEDED A CREATIVE PARTNER TO WORK THE UA BRAND THROUGH HUNTING AND THEN TAKE IT INTO EVERYTHING OUTDOOR AS WELL AS KEEPING IT HARDCORE.
CATEGORY STRETCH
TACTICAL
WORK
FISH
CASUAL
MOUNTAIN
WE THEN PROVIDED MASS LIBRARIES OF UNEDITED PHOTO SHOOTS OF THE CELEBS AND PRO-STAFF ATHLETES, OUR TASK WAS TO MAKE SELECTS, RETOUCH, CATALOG AND IMPLEMENT WITHIN VARIED DESIGN FORMATS ACROSS IN-STORE, OUTDOOR, CATALOG AND VEHICLE GRAPHICS.