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FISHER DESIGN
4101 SPRING GROVE AVE, STE B
CINCINNATI, OH 45223
513.221.2242
GENERAL: INFO@FISHERDESIGN.COM
NEW BUSINESS: BILL FISHER


WINCHESTER > BRAND REDESIGN

THROUGH AN INTEGRATED PROCESS OF AUDITS, RESEARCH, DESIGN, AND INNOVATION, FISHER DESIGN CREATED A REVITALIZED PACKAGING SYSTEM FOR THE WINCHESTER BRAND.
THE LINE OF OVER 800 SKUS WAS ORGANIZED INTO A TIERING SYSTEM THAT PROVIDED BOTH PRICING AND FEATURE CUES FOR CONSUMERS. THE NEW DESIGN SYSTEM ALSO REINFORCED WHAT CONSUMERS LOVE ABOUT THE WINCHESTER BRAND WHILE PLAYING UP KEY PURCHASE DRIVERS. THIS, IN COMBINATION WITH PROPRIETARY IMAGES, ILLUSTRATIONS, AND COPY ALL WORK TOGETHER TO CREATE A SYSTEM THAT IS ORGANIZED, EASILY SHOP-ABLE AND ENGAGING TO CONSUMERS WHO SEEK AN EXPERIENCE WHEN THEY HUNT AND SHOOT.