REIMAGINING THE
MATERIAL WORLD

As brand AOR, Fisher Design has been responsible for the design and development of Allite, Inc.—the premier magnesium brand. The B2B company supplies engineering, fabrication, and manufacturing of their exclusive Allite Super Magnesium alloy to major brands and business around the world. Measuring 33% lighter than Aluminum, 56% stronger then Grade 1 Titanium, and 100% recyclable, the super metal that was once only used in classified military and aerospace applications is now helping to reimagine the material world. 

01 | Brand Strategy
02 | Brand Positioning
03 | Naming
04 | Brand Identity
05 | Illustration & Graphic Design
06 | Event
07 | Print & Digital