CHAMPIONS OF THE RUSTBELT

B’laster, the brand long known by industry insiders as the choice for heavy duty nut-busting, turned to Fisher Design to help them grow beyond their niche consumer while staying true to their heritage. The updated brand positioning, identity, strong graphic styling, and irreverent tone-of-voice was true to their DNA and has made B’laster the talk of the town within the category and with retailers. Our work been key to the brands entry into new markets and big box stores like Home Depot resulting in better-than-expected business results.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production
05 | Marketing