PRECISION LAUNCH

Having established themselves as a leader in quality firearms, Browning looked to bring their same innovative thinking and high standards to the ammunition category. Fisher Design led the entire brand creation and launch of Browning Ammunition. Within the first six months, the new product lines eclipsed their first years sales target. Industry insiders have heaped praise on the brand for our high-level execution of both product and marketing platforms.

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production
05 | Marketing