THE OTHERS
DON'T HAVE JACK

Fisher Design was responsible for the launch of the first ‘cordial’ in the category, specifically targeted for the Jack Daniel’s consumer wishing for a ‘sweeter’, lighter cocktail. The initial release featured three classic recipes encased in a new version of the iconic Jack Daniels bottle. The cocktails were so popular that they surpassed business goals by 4X for case count sales in the first year.

01 | Brand Identity
02 | Packaging Structure
03 | Packaging Design
04 | Packaging Production