THE PATH LESS TAKEN

WE HELPED REVIVE THE
KOLPIN OUTDOORS BRAND.

In 1943, Howard Kolpin, an avid outdoorsman, followed his instincts and opened a small sewn-goods operation in central Wisconsin devoted to creating the most durable and intuitive gear for back-country, horse-back expeditions. He was a true pioneer. But today, with an industry-leading portfolio of ATV and UTV accessories, the Kolpin brand has found itself in the uncomfortable position of being considered more generic. Followers have since entered the category and Kolpin was struggling to keep up.

With a more relevant, refined look, and a commitment to regain its lost luster, Fisher Design led the complete re-imagination of the Kolpin brand. Today, it sits in the driver’s seat as leaders in a rapidly evolving category.

OUR WORK

01 | Brand Positioning
02 | Brand Identity
03 | Packaging Design
04 | Packaging Production
05 | Marketing

Kolpin Outdoors Brand identity design
Kolpin Outdoors Brand visual identity design style board
Kolpin Outdoors Brand rhino grips graphic design system
Kolpin Outdoors Brand rhino grips XL packaging design
Kolpin Outdoors Brand polaris ranger photography and graphics
Kolpin Outdoors Brand structure design
Kolpin Outdoors Brand advertising
Kolpin Outdoors Brand structure design
Kolpin Outdoors Brand rhino grips packaging prototype
Kolpin Outdoors Brand rhino grips packaging
Kolpin Outdoors Brand advertising
Kolpin Outdoors Brand 2500-pound winch packaging design
Kolpin Outdoors Brand dry armor identity design
Kolpin Outdoors Brand dry armor label design