A CLASSIC AMERICAN
LEISURE BRAND

Following a comprehensive brand identity refresh, Tervis realized it needed a complete redesign of its packaging graphics in order to appeal to a new generation of consumers without compromising a loyal consumer base

To achieve this, Fisher Design tapped into an existing set of brand insights and consumer understanding. This informed the creation of updated packing graphics.

The outcome was a cohesive design system that played a pivotal role in shaping the Tervis brand’s visual appeal across every avenue of consumer interaction, ensuring a unified and compelling Tervis experience across the board.

01 | RESEARCH & AUDIT
02 | ICON DEVELOPMENT
03 | PACKAGE DESIGN
04 | CREATIVE COPYWRITING
05 | BAND IDENTITY GUIDELINES
06 | CGI PRODUCT/PACKAGING
07 | PRODUCTION ARTWORK