THE SOUL OF
SPORT PERFORMANCE

VAAST Bikes tapped the Lifestyle Brand Design experts at Fisher Design to help them discover how they could stand out in a crowded space.

We started from scratch with a white space analysis and we finished with a completely new brand, born of a competition pedigree, thoughtfully reconceived for those seeking soul-fulfilling escapes.

01 | Brand Strategy
02 | Brand Positioning
03 | Naming
04 | Brand Identity
05 | Illustration & Graphic Design
06 | Event
07 | Print & Digital