Polaris
INITIATIVE: PACKAGE ID/DESIGN
OBJECTIVE
Polaris, a leader in the ATV/UTV space, was planning the launch of an aftermarket technology-based smart device that could be installed in existing or new off-road vehicles. They turned to Fisher to create the proposition's packaging structure and graphics.
Results
Our design team created a design theme resulting in a molded pulp cradle designed to look like mountain terrain. We then created a sturdy mailer and outer sleeve to achieve both stability in shipping as well as a premium unboxing experience. We then sourced overseas production that met budget and timing needs for a third-quarter 2022 launch.
SCOPE
01 RESEARCH & AUDIT
02 STRUCTURE DESIGN
03 IDENTITY DESIGN
04 PACKAGE DESIGN
05 SOURCING & FULFILLMENT
