FOR BRANDS THAT MEAN BUSINESS
SINCE 1958
70 YEARS OF BUILDING ICONIC, LIFESTYLE BRANDS.
At Fisher Design, we don’t follow paths—we make them. For over seven decades, we’ve helped brands breakthrough, building lasting connections and driving growth. We blend creative instinct with business intelligence to deliver work that gets noticed and moves the needle. From global powerhouses to emerging start-ups and innovators, some of the world’s most recognized brands trust us to create what’s next.
CAPABILITIES
FULL-SPECTRUM BRAND DEVELOPMENT
Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.
We shape business objectives, category and consumer insight into brand strategy.
Product & Commercial Innovation
Portfolio Management
Research & Insights
White Space Analysis
Competitive Intelligence
Brand Architecture
Audience Segmentation
Persona Development
We build every part of your brand to be distinct and cohesive.
Brand, Product & Ingredient Naming
Brand Fundamentals
Brand Positioning
Visual Identity
Logo Design
Photography & Video
Creative Storytelling & Messaging
Brand Collateral
Brand Merchandise & Gear
Brand Guidelines
We design product packaging that breaks through the physical and digital shelf.
Brand, Product & Ingredient Naming
Brand Fundamentals
Brand Positioning
Visual Identity
Logo Design
Photography & Video
Creative Storytelling & Messaging
Brand Collateral
Brand Merchandise & Gear
Brand Guidelines
We connect your brand to consumers through integrated marketing.
Strategic Planning
Integrated Marketing
Campaign Design & Development
Point-of-Sale
Publications
Merch & Collectables
Trade Show & Exhibit
Web Design
E-Commerce
Direct Mail
Sales Support
Fisher Design Prysm is an in-house innovation studio that transforms early-stage ideas into market-ready concepts with clarity, strategy, and creativity.
Backed by 70 years of brand-building and commercialization expertise, Prysm helps CPG brands develop and filter innovation through the lenses of consumer needs, brand strategy, retail dynamics, and executional feasibility. The process begins with deep consumer immersion and trend analysis to uncover unmet needs and whitespace opportunities. These insights fuel collaborative ideation workshops that generate bold, breakthrough ideas. High-fidelity concept development and visualization bring ideas to life with speed and precision. Prysm delivers innovation that shines—grounded in reality, built for impact.
FISHER DESIGN ARRAYFisher Design Array is an in-house packaging production studio that delivers high-volume, global design execution with speed, structure, and precision.
Leveraging decades of packaging expertise, Array helps brands adapt master designs into scalable packaging systems across SKUs, formats, regions, and languages. The process begins with a strategic design assessment, followed by smart scaling and meticulous adaptation into print-ready files. Combining automation with hands-on craftsmanship, Array ensures every execution reflects brand integrity and visual consistency. From multilingual localization to complex format mapping, Array streamlines global rollout—saving time, reducing cost, and ensuring flawless delivery at scale.