OUR INNOVATIVE INNOVATION STUDIO
Where Bright Ideas Become Brilliant Realities
At Fisher Design, we believe innovation isn’t just a flash of inspiration—it’s a focused process that turns ideas into impact. With over 70 years of experience in branding, product development, and commercialization, we’ve helped leading CPG brands unlock new growth, break through category clutter, and connect more deeply with consumers.
To take this capability even further, we created PRYSM—our in-house innovation studio designed to help brands move from early insight to shelf-ready execution. Just like light passing through a prism, our approach refracts ideas through multiple strategic lenses—consumer needs, brand strategy, retail reality, and commercial viability—to reveal the most powerful and fully realized opportunities.
Whether you're a Fortune 100 leader or a disruptive challenger brand, PRYSM gives you a faster, clearer, and more grounded path from “what if” to “what’s next.”
FOCUS. REFRACT. ILLUMINATE.
Filtering Insight Into Bright, Market-Ready Innovation
PRYSM'S methodology is built on agility, collaboration, and strategic creativity, ensuring that every innovation concept is both consumer-driven and brand-authentic.
Great innovation starts by deeply understanding what consumers want—even when they don’t know it yet. PRYSM uses ethnographic research, social listening, and proprietary trend-tracking tools to identify unmet needs, shifting behaviors, and whitespace opportunities.
Deliverables include:
- Insight reports and behavioral segmentation
- Trend landscapes and foresight
- Opportunity mapping for category innovation
In PRYSM, ideation isn’t siloed—it’s cross-functional by design. Our structured workshops bring together brand, design, strategy, and category experts to explore possibilities from every angle. We stress-test ideas across consumer desire, brand alignment, and commercial feasibility.
Deliverables include:
- Facilitated innovation sprints
- Concept territories and early frameworks
- Strategic alignment and creative briefs
Ideas only spark action when they feel tangible. Our team quickly transforms concepts into high-fidelity renderings, narratives, and mockups, sometimes in as little as 8-hours—allowing internal teams and stakeholders to visualize, evaluate, and evolve ideas with confidence.
Deliverables include:
- Photorealistic packaging and product comps
- Concept stories and naming explorations
- Light-stage consumer validation assets
We don’t stop at concept. PRYSM helps brands move from possibility to execution with tailored roadmaps, refinement cycles, and activation planning. Every step is guided by our knowledge of what it really takes to launch successfully in CPG—from supply chain to shelf.
Deliverables include:
- Innovation launch roadmaps
- Retail + channel strategy frameworks
- Marketing and activation plans
INNOVATION THAT MOVES.
Why PRYSM? What Sets Us Apart?
Unlike traditional innovation consultancies, PRYSM goes beyond strategy—we execute. Our ability to merge world-class creativity with data-backed insights and commercial viability makes us a powerful partner for brands looking to accelerate innovation in the competitive CPG landscape.
Like a prism, we filter every idea through strategic, creative, and commercial lenses—ensuring it shines from every angle.
We don’t chase ideas that only live in decks. Our experience in design, packaging, sales, and marketing means we know what works—and how to make it happen.
We bring ideas to life fast and beautifully. Our high-fidelity visualization capabilities make ideas tangible early and inspire alignment.
We stress-test each concept and craft the perfect words to break through crowded platforms—often planting the seeds for future marketing campaigns.
Our process is fast, collaborative, and flexible. Whether you're in early-stage exploration or need near-launch refinement, we meet you where you are.
We’re more than idea generators—we’re execution partners. From insight to impact, PRYSM stays connected across the full arc of innovation.
TRUSTED BY ICONIC BRANDS
Fisher Design ARRAY Innovation Studio has worked with iconic Fortune 500 brands and companies across a variety of segments and categories.
FD PRYSM: See Your Next Big Idea Through a New Lens
Innovation is not just about generating new ideas—it’s about bringing them to life in a way that resonates with consumers and drives business impact. Fisher Design PRYSM provides the creative firepower to explore possibilities, visualize their potential, and bring them to market with confidence.
Whether you’re looking to disrupt an existing category, launch a new product, or simply rethink how your brand engages consumers, PRYSM gives you the strategic vision, creative excellence, and executional speed to make it happen.