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Winchester

INITIATIVE: USA 250 YEAR TRIBUTE

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OBJECTIVE
With the nation’s 250th anniversary approaching in 2026, Winchester entrusted Fisher Design with the responsibility of creating a branding and packaging system worthy of this historic milestone. The objective was to craft something original that honors not only the founding of our country, but the generations of men and women who shaped it through determination, vision, and grit. 
Results
Our work pays tribute to those Americans, past and present, through a series of nine distinct package designs and a commemorative badge that collectively honor the first 250 years of the American legacy.
SCOPE

01 BRAND IDENTITY
02 PACKAGING
03 PRODUCTION
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