FROM CLASSIFIED TO BRANDIFIED
Creating the Allite Brand from the Ground Up
OBJECTIVE
Introduce Allite, Inc to the B2B sector and establish the company as formal player in the magnesium metals market.
TARGET AUDIENCE
Engineers, product designers, brand and marketing managers of companies looking to differentiate their products.
SCOPE
Brand naming, strategy, brand fundamentals and positioning, visual identity, sales collateral, digital design, content design, marketing and trade shows.
Fisher Design Introduced Allite to the World
When Allite, Inc. first engaged Fisher Design, it was merely an idea—born from a soon-to-be-unclassified government project, without a name, market position, or clear direction. Fisher Design provided the strategic vision and brand architecture to transform that concept into a category-defining company, ensuring it had a strong foundation for growth. By analyzing market opportunities and industry gaps, we helped shape Allite’s positioning, setting the stage for a brand that could lead in high-performance materials innovation.
Inspired by ingredient brands like 3M and Thinsulate, we established Allite as a high-performance materials leader, introducing Allite Super Magnesium as its flagship product. This breakthrough material now powers high-end electronics, bicycles, and outdoor equipment, offering unmatched strength, lightness, and sustainability. From naming and brand strategy to identity, packaging, and marketing, we built Allite into a trusted innovation partner for Fortune 500 brands, helping them integrate cutting-edge magnesium technology into their next-generation products.
Allite, Inc.
Our Work
The scope of the project for Allite, Inc. encompassed brand creation and market positioning from the ground up, transforming an initial concept into a fully realized ingredient brand modeled after industry leaders like 3M and Thinsulate. This included naming and identity development, defining brand strategy and messaging, and positioning Allite Super Magnesium as a premium material for high-end electronics, bicycles, and outdoor equipment. Additionally, Fisher Design crafted a comprehensive visual identity, packaging system, and marketing strategy to establish Allite as a trusted innovation partner for Fortune 500 brands seeking cutting-edge, lightweight material solutions.