(RE)MADE FOR MAKING IT
How Fisher Design Reshaped Batch Bicycles
To redefine Batch Bicycles’ brand market position and identity, creating a cohesive, compelling presence that aligns with its vision, resonates with consumers, and drives market growth and sales success.
Batch Bicycles targets casual riders, families, and budget-conscious consumers looking for affordable, reliable, and easy-to-maintain bikes for everyday use.
Brand strategy, brand fundamentals and positioning, visual identity, naming and messaging, sales collateral and events.
A Bold Brand Reboot for Expanded Reach and Market Success
After a lackluster launch, Batch Bicycles needed more than just minor adjustments—they required a significant brand reset to regain momentum. To redefine their market position and create a more compelling identity, they turned to Fisher Design for a strategic transformation. Rather than making surface-level changes, we took a bold step back, analyzing the brand from the ground up to ensure it aligned with its true vision and resonated with its target audience.
We refined Batch’s core identity, evolved the logo, and redesigned the entire brand experience, creating a cohesive, compelling look and feel that strengthened its presence in the lifestyle cycling industry. This strategic reset took courage, but the results speak for themselves—Batch Bicycles is now experiencing a significant lift in sales, proving that with the right brand strategy, even setbacks can become the foundation for long-term market success.
