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FROM DUSTY TO DAZZLING

The Behold Brand Transformation
OBJECTIVE

Transform Behold from a single-use furniture polish into a versatile home care Masterbrand, creating a modern identity, clear messaging, and stronger retail presence.
TARGET AUDIENCE

Modern homeowners, busy families, and cleaning enthusiasts who seek effective, easy-to-use home care solutions.
SCOPE

Brand strategy, brand positioning, visual identity, packaging design and production.
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More Than a Shine: Behold Becomes a Modern Home Care Essential

Once recognized simply as “furniture polish,” Behold needed a bold transformation to compete in the modern cleaning aisle. To reposition it as a Masterbrand, Behold turned to Fisher Design for a full brand re-architecture, repositioning, and packaging redesign. Our goal was to create a stronger, more relevant brand presence that resonated with today’s consumers, making Behold more than just a cleaning product—a trusted part of home care routines.

We developed a refined, contemporary identity, elevating Behold’s packaging with clearer messaging, intuitive navigation, and premium design that stands out in retail environments. By shifting from a single-use product to a versatile home care solution, Behold now competes confidently with leading brands. This transformation repositions Behold as a modern lifestyle brand, making cleaning not just a necessity, but a part of a seamless, beautiful home care experience.
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Behold Household Cleaners

Our Work

The Behold project involved a comprehensive brand transformation to reposition the product from a single-use furniture polish to a modern home care Masterbrand. Fisher Design led a full re-architecture, repositioning, and packaging redesign, creating a refined identity with clear messaging and intuitive product navigation. Our goal was to elevate Behold’s retail presence, making it more competitive in a crowded cleaning products market. The result was a bold, modern design system that allows Behold to stand out on shelves, engage contemporary consumers, and reinforce its position as a trusted lifestyle brand for home care.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.