PENETRATING THE MARKET
Turning a Niche Favorite into a National Brand
Brand strategy, brand fundamentals and positioning, visual identity, packaging design and production, marketing and sales collateral.
From Trade Secret to Household Name: The B’laster Brand Evolution
B’laster had long been the go-to brand for industry pros, known for its heavy-duty, nut-busting power. But outside of trade professionals, brand recognition stalled. To drive growth and retail expansion, B’laster needed to elevate its awareness and broaden its appeal with a new portfolio of products for both experts and everyday DIYers. That’s where Fisher Design stepped in to reshape the brand, making it more accessible without losing its industrial edge.
We uncovered a key insight—users want to feel like pros, even if they aren’t. Leaning into this “fake it till you make it” mindset, we redesigned the brand, balancing its beloved quirks with a fresh look, tone, and messaging that resonated with new consumers. The result? A brand that bridges expertise and accessibility, helping B’laster secure placement in major retailers like Home Depot and Lowe’s, while solidifying its reputation as a category leader and lifestyle brand.
Our Work
The B’laster project involved a comprehensive brand transformation to expand its reach beyond industry professionals and connect with a broader audience of DIYers and home mechanics. Fisher Design developed a refreshed brand identity, messaging strategy, and packaging system that retained B’laster’s rugged, industrial personality while making it more accessible and engaging. By tapping into the insight that consumers want to feel like pros, even if they aren’t, we crafted a bold, confident brand voice and clever, approachable messaging. This rebrand helped bridge expertise and accessibility, securing B’laster’s placement in major retailers like Home Depot and Lowe’s, while reinforcing its status as a category leader.