CENTER STAGE FOR BACKSTAGE
From Tour Bus to Top Shelf: Backstage Whiskey Reimagined
Refresh Backstage Whiskey’s brand and packaging to elevate its position in the whiskey market.
Whiskey drinkers seeking craft, authenticity, and premium spirits with a compelling story.
Brand strategy, brand positioning, visual identity, bottle design, packaging and production.
Fisher Design Refines Backstage Whiskey for the Premium Crowd
To become a respected competitor in the whiskey category, Darius Rucker's Backstage Whiskey brand team partnered with Fisher Design to reimagine their brand and elevate its position. The goal was to retain the heart of the brand while refining its presence to better resonate with whiskey enthusiasts and premium spirits buyers. Fisher Design worked closely with the Backstage team to create a range of brand directions—some reinforcing the original identity and others steering the brand into a more upscale space.
The project explored innovative packaging solutions designed to stand out in a crowded whiskey market. Concepts included the use of alternative materials, elevated finishes, and specialty printing techniques to give the packaging a premium, tactile appeal. The result was a versatile set of creative directions aimed at enhancing Backstage Whiskey’s story, increasing shelf impact, and positioning the brand as a distinctive and credible choice within the growing premium whiskey category.
Our Work
Backstage Whiskey partnered with Fisher Design to reposition its brand within the competitive premium whiskey market. Fisher Design crafted a variety of creative solutions, from staying true to the brand’s original story to elevating it for a premium audience. The packaging exploration included alternative materials and advanced printing techniques, helping Backstage Whiskey stand out in the crowded spirits and whiskey category while strengthening its connection to consumers seeking authenticity and craft.