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ICONIC CHARACTERS, PREMIUM TREATS

A Playful Brand That’s Paws-itively Magical
OBJECTIVE

Develop a distinct, engaging pet treat brand that seamlessly blends Disney magic with premium ingredients, creating a standout identity that captivates retailers and pet owners alike.
TARGET AUDIENCE

Pet owners and families who love Disney and want high-quality, fun, and wholesome treats for their dogs.
SCOPE

Brand strategy, brand positioning, visual identity, packaging design and production and sales collateral.
DisneyTableScraps-Logo

Bringing Disney Magic to the Pet Aisle—One Treat at a Time

After securing an exclusive partnership with Disney, Phelps Pet Products turned to Fisher Design to imagine and develop a premium pet treat brand that would capture the whimsy and nostalgia of Disney while appealing to modern pet owners. Through collaboration and concepting with Disney’s product teams, we crafted the Table Scraps brand, blending bold illustrations of classic Disney characters with playful storytelling to create a delightful, engaging consumer experience.

With its vibrant packaging, lighthearted messaging, and strong brand identity, Table Scraps stands out as a true lifestyle brand, making pet treat time just as fun for owners as it is for their furry friends. The brand has received overwhelmingly positive feedback, and retailers are lining up to add it to their shelves, proving that a little Disney magic goes a long way—even in the pet aisle.
DisneyTableScraps-Micky
DisneyTableScraps-LionKing
DisneyTableScraps-Nemo
DisneyTableScraps-WinnieThePoo
DisneyTableScraps-Dalmations
DisneyTableScraps-JungleBook
DisneyTableScraps-LiloStitch
DisneyTableScraps-ToyStory
Disney Table Scraps

Our Work

Fisher Design partnered with Phelps Pet Products and Disney to create Table Scraps, a playful, character-driven pet treat brand that blends Disney magic with premium ingredients. Our work included brand development, packaging design, illustration, messaging, and storytelling, ensuring that each product captured the fun, nostalgia, and joy of Disney while maintaining a strong retail presence. We collaborated closely with Disney’s product teams to craft a whimsical, engaging brand identity that would resonate with pet owners and Disney fans alike. The result was a vibrant lifestyle brand that has garnered strong retailer interest and stands out in the competitive pet treat market.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.