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DESIGNED TO DOMINATE

Elevating Dominator in the DIY Truck Bed Liner Market
OBJECTIVE
Develop and launch a new brand of DIY spray-on truck-bed liner that feels equal parts accessible and professional.
TARGET AUDIENCE
Truck and off-road vehicle owners, DIY enthusiasts, and professionals who demand rugged, high-performance protection for their vehicles.
SCOPE

Brand strategy, brand positioning, visual identity, packaging design and production and sales collateral.
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Dominator Truck Bed Liner: Built Tough, Branded Bold

When Valspar’s USC division set out to disrupt the DIY spray-on bed liner category, they turned to Fisher Design to develop a brand as bold and tough as the product itself. From naming and branding to packaging design and guidelines, we crafted a high-impact identity that reinforced Dominator’s superior durability and performance. In a market where most products blend together, we gave Dominator a standout look and feel that speaks to truck owners who demand protection without compromise.

More than just a product, Dominator embodies a lifestyle brand for those who treat their trucks like an extension of themselves. Our rugged, high-energy visual system captures the power and toughness of the liner while ensuring it grabs attention on shelves and online. With Fisher Design’s expertise, Dominator now leads the pack, proving that technical superiority deserves a brand that’s just as bold.

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Dominator EZ-Spray Truck Bed Liner

Our Work

The Dominator Truck Bed Liner project required a full-scale brand creation, from naming and identity development to packaging design and brand guidelines. Fisher Design crafted a bold, high-impact visual system that emphasized Dominator’s superior durability and performance, ensuring it stood out in the DIY spray-on bed liner market. Our team developed messaging, design elements, and packaging structures that reinforced ruggedness and reliability, appealing to truck owners, off-road enthusiasts, and professionals. By combining technical superiority with a commanding brand presence, Fisher Design helped position Dominator as a lifestyle brand, ensuring its strong retail and digital impact in a competitive category.

SCHEDULE A MEETING WITH OUR TEAM

Through innovative product structure and packaging design, Fisher Design enhances brand appeal, adding incremental value that the consumer can see and feel. Contact us to see how we can help you differentiate.