CULTIVATING GROWTH
A Bold Transformation for a Greener Future
OBJECTIVE
Rebrand Encap, creating a new brand positioning that resonates with consumers and retailers, driving market differentiation and national retail expansion.
TARGET AUDIENCE
Eco-conscious homeowners, gardeners, and DIY lawn care enthusiasts seeking natural, sustainable alternatives to traditional chemical-based lawn and garden products.
SCOPE
Brand naming, strategy, brand fundamentals and positioning, visual identity, packaging design and production, and sales collateral.
The Rebranding of EnCap
Despite offering eco-friendly lawn and garden solutions, the Encap brand struggled to differentiate itself in a market dominated by chemical-heavy competitors. Without a clear identity or compelling positioning, it lacked the impact needed to stand out with consumers and major retailers. To transform the brand and highlight its natural, sustainable approach, they turned to Fisher Design for a complete strategic repositioning and brand overhaul. We rebranded Encap as Earth Science, a name that better reflects its commitment to eco-friendly lawn supplements and growth essentials.
This shift moved the brand away from traditional “lawn chemicals” toward "supplements for natural growth"—a repositioning that was both accurate and more appealing to consumers. Through refined messaging, visual identity, and packaging design, we helped Earth Science create a cohesive, aspirational brand experience that resonated with both retailers and environmentally conscious consumers, leading to increased interest and national retail consideration.
Earth Science
Our Work
The Earth Science project involved a comprehensive brand transformation to reposition Encap as a leader in eco-friendly lawn and garden solutions. Fisher Design developed a new brand identity, messaging strategy, and packaging system to better communicate the company’s commitment to natural, sustainable alternatives in a traditionally chemical-heavy category. This included a brand name change, visual identity overhaul, and refined positioning to ensure stronger consumer appeal and retail interest. By aligning storytelling, design, and market strategy, we helped Earth Science create a cohesive, aspirational brand experience that resonated with eco-conscious consumers and national retailers, leading to increased visibility and expanded market opportunities.