A CANNABIS BRAND WITH ANCIENT ROOTS
Fisher Design Elevates Faro to Royal Status
Redefine Faro’s brand identity with a distinctive, consumer-focused design system.
Cannabis consumers seeking premium products with a strong, story-driven brand.
Brand refinement, visual system development, and positioning within the cannabis category.
From Egypt to Oklahoma: Faro’s Bold Rebrand
Faro, an Oklahoma-based cannabis grower and dispenser, is committed to delivering premium products worthy of royalty. Inspired by the kings and queens of ancient Egypt, Faro’s early brand identity leaned heavily on Egyptian imagery and mythos. Yet, despite its noble ambition, the brand struggled to carve out a distinct presence in a competitive marketplace.
To elevate the brand, Faro turned to Fisher Design. The goal: refine the regal concept into a design system that is visually unique, resonates with its consumer base, and stands apart in the cannabis category. Fisher crafted a bold, cohesive identity that amplifies Faro’s story and reinforces its promise of delivering top-tier products fit for modern royalty.
Our Work
Faro, a leading Oklahoma cannabis grower and dispenser, partnered with Fisher Design to refine its brand rooted in ancient Egyptian royalty and mythology. Fisher Design crafted a unique and cohesive visual system tailored for the cannabis industry, enhancing Faro’s distinctiveness in a competitive market. The refreshed brand identity reinforces Faro’s premium positioning while resonating with cannabis consumers seeking high-quality products and a story of modern-day royalty.