FIZZY BEEZ
A better kind of cocktail for a better kind of good.
OBJECTIVE
Create a distinctive, vibrant brand identity for Fizzy Beez, positioning it as a premium, flavorful alternative in the ready-to-drink cocktail market.
TARGET AUDIENCE
Health-conscious, socially active consumers, primarily millennial and Gen Z women, who seek premium, flavorful cocktails without excess sugar or calories.
SCOPE
Brand strategy, brand fundamentals and positioning, visual identity, packaging, sales collateral, digital design, content design, marketing and trade shows.
Shaking Up the Ready-to-Drink Cocktail Game
Bored by weak, watered-down options in the ready-to-drink cocktail space, LPGA Champion Annika Sorenstam and her husband Mike McGee set out to craft something better. The result? Fizzy Beez—a bold, flavorful alternative that delivers the richness of a handcrafted cocktail without the excess sugar and calories. To bring their vision to life, they turned to Fisher Design.
We developed a vibrant lifestyle brand identity, ensuring every element—from packaging to launch strategy—buzzed with personality and market impact. The result is a premium, fun, and distinctive brand that stands out in a crowded category while staying true to its mission of delivering better, more flavorful cocktails. With Fizzy Beez, consumers no longer have to compromise—every sip is as bold as its brand.
Fizzy Beez Ready-to-Drink Cocktails
Our Work
The Fizzy Beez project encompassed a comprehensive brand development and launch strategy to establish its position in the competitive ready-to-drink cocktail market. Fisher Design crafted a bold, vibrant brand identity, including logo design, packaging, and visual storytelling, to ensure Fizzy Beez stood out on shelves and resonated with health-conscious, socially active consumers. Additionally, we developed a messaging framework and marketing strategy to communicate the brand’s unique value—handcrafted flavor without excess sugar or calories. By aligning brand positioning, design, and consumer engagement, we helped create a distinctive, premium brand that brings fun, flavor, and freshness to the cocktail space.