FOR THE TOUGHEST JOBS ON PLANET EARTH
Create a disruptive packaging and positioning strategy for premium Gorilla-branded tie-downs.
DIYers, tradespeople, and garage enthusiasts shopping for rugged, reliable cargo control solutions.
Packaging strategy, structural design, and product positioning for a high-impact CPG launch.
Stronger. Smarter. Shop-Ready. The New Standard in Cargo Control.
Erickson, a North American leader in cargo control solutions, partnered with Gorilla Glue to launch a premium line of Gorilla-branded tie-downs. To help this collaboration stand out, Erickson tapped Fisher Design to develop product positioning, structural packaging design, and a retail-focused strategy to break through a crowded CPG market.
Fisher delivered a rugged, reusable packaging solution that redefined the category and reinforced Gorilla’s brand promise: “For the Toughest Jobs on Planet Earth.” The innovative structure commands attention in-aisle while offering long-term value as practical storage for tie-downs and garage essentials. The result gives Gorilla Glue and Erickson a durable, shopper-friendly package that builds consumer trust and retail impact.
Our Work
Erickson, a top cargo control brand, partnered with Gorilla Glue and Fisher Design to launch premium tie-downs in a competitive CPG and hardware market. Fisher Design created a rugged, reusable packaging solution engineered for durability, shopper engagement, and retail impact. Reinforcing Gorilla Glue’s promise of strength and reliability, the structure also doubles as a storage container, helping consumers organize tie-downs and essential tools. This innovative packaging elevates Erickson and Gorilla Glue’s shelf presence while delivering practical value in the cargo control and consumer goods sectors.