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BACK ON THE TRAIL

Kolpin’s Return to Off-Road Dominance
OBJECTIVE

Revitalize Kolpin Outdoors' brand identity, reconnecting it with off-road culture through evolved positioning, bold visual design, and creative messaging to drive recognition, relevance, and market leadership.
TARGET AUDIENCE

Off-road enthusiasts, hunters, farmers, and outdoor professionals who rely on durable, high-performance ATV and UTV accessories.
SCOPE

Brand strategy, brand fundamentals and positioning, visual identity, packaging design and production, sales collateral.
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Reigniting a Proud Legacy in the Off-Road Industry

Kolpin built its reputation on innovation and high-performance ATV and UTV accessories, but over time, the brand had faded into the background—blending in rather than standing out. Despite an industry-leading product portfolio, Kolpin had lost its connection with both its core consumers and the off-road culture it helped shape. Without a clear brand identity, it struggled to differentiate itself in a competitive and rapidly evolving market. To regain relevance and reinforce its leadership, Kolpin turned to Fisher Design for a strategic rebranding initiative.

We redefined Kolpin’s positioning, sharpened its visual identity, and reestablished a strong, culture-driven lifestyle brand presence that speaks directly to modern outdoor enthusiasts. By developing a bold new identity, refined messaging, and a cohesive brand experience, we helped Kolpin reclaim its authority in the off-road space. The result? A full-scale brand revival that ensures Kolpin is once again recognized, relevant, and built for the ride ahead.

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OUR WORLD STARTS WHERE THE ROAD ENDS

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Kolpin Outdoors

Our Work

The Kolpin Outdoors project involved a comprehensive brand revitalization to reestablish its leadership in the off-road accessories market. Fisher Design conducted a strategic brand audit, redefining positioning, messaging, and visual identity to create a stronger connection with modern outdoor enthusiasts. This included a bold brand refresh, updated logo and packaging design, and a refined storytelling approach that reinforced Kolpin’s reputation for rugged, high-performance gear. By aligning brand strategy, design, and consumer engagement, we helped Kolpin Outdoors reclaim its authority in the off-road space, ensuring market relevance, stronger consumer recognition, and long-term growth.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.