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GETTING BACK OUT THERE

Reviving the Marmot Mountain Lifestyle
OBJECTIVE
Breathe new life into the Marmot brand so that future brand campaigns could stand out as distinct offerings from one of the original mountain lifestyle brands. 
TARGET AUDIENCE
Outdoor enthusiasts, adventure seekers, and eco-conscious consumers who prioritize high-performance, stylish, and sustainable apparel for activities like hiking, climbing, camping, and travel.
SCOPE

Brand strategy, brand fundamentals and positioning, visual identity, tonality and messaging, branded content and marketing campaigns.
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Marmot: Reclaiming Its Place as a Leading Outdoor Lifestyle Brand

Once a pioneering force in outdoor apparel, Marmot had become lost in a crowded market, struggling to stand out despite efforts to stay relevant. As competitors carved out stronger brand identities, Marmot’s presence had faded into the background, lacking the distinct positioning needed to capture today’s outdoor enthusiasts. To reclaim its leadership, the brand turned to Fisher Design for a strategic transformation that would reignite its relevance and reconnect with its audience.

We set out to redefine Marmot as a modern outdoor lifestyle brand, reimagining its identity, messaging, and engagement strategy to create a more compelling market presence. By aligning its heritage of innovation with contemporary consumer expectations, we helped Marmot develop a stronger, more aspirational brand experience that resonates with today’s mountain adventurers—ensuring it not only competes but thrives in the evolving outdoor industry.

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The Authentic Marmot Mountain Lifestyle
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MARMOT FEATHERLESS BY 3M

A campaign to introduce the first 700 fill-power synthetic down out there. 

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Our Work

The Marmot project involved a comprehensive brand revitalization to reestablish its position as a leading outdoor lifestyle brand. Fisher Design conducted a strategic brand audit, redefining positioning, messaging, and visual identity to create a more compelling and aspirational presence. This included refining brand storytelling, modernizing engagement strategies, and enhancing consumer touchpoints to better resonate with today’s outdoor enthusiasts and lifestyle-driven consumers. By aligning heritage, innovation, and contemporary market expectations, we helped Marmot reconnect with its audience, strengthen brand loyalty, and regain its competitive edge in the outdoor industry.

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Are you looking to create awareness of a business, brand or product? Contact us to see how Fisher Design blends marketing campaign strategies and brilliant creative to drive business results.