WELLNESS WITH A WAG
How Fisher Design Helped Phelps Stand Out in Pet Wellness
OBJECTIVE
Create a distinctive, engaging brand identity for Phelps Wellness Collection, positioning it as a standout pet wellness brand and securing major retail placement.
TARGET AUDIENCE
Pet parents seeking preventive care solutions, as well as those looking for wholesome, vet-recommended alternatives to standard treats.
SCOPE
Brand strategy, brand positioning, visual identity, packaging design and production, sales collateral and marketing.
Happy Tails, Strong Sales: Fisher Design’s Work on Phelps Pet Products
Phelps Pet Products turned to Fisher Design to bring their Wellness Collection to life—a line of all-natural, supplement-infused dog treats designed to support pet health and well-being. We developed the brand from the ground up, crafting bold graphics, engaging styling, and a whimsical tone to stand out in an aisle often lacking emotion. By combining strategic positioning, unique visual identity, and a lighthearted approach, we helped Phelps transform pet wellness into a lifestyle brand, appealing to pet owners who seek both quality and care in their dog’s treats.
The brand’s strong visual presence and compelling story quickly resonated in the market, securing placement in Walgreens and Walmart. Our work included brand architecture, product naming, positioning, package design, illustration, copywriting, and print production, ensuring consistency across all consumer touchpoints. The result? A brand that not only supports pet health but also engages and inspires pet owners, making wellness an everyday treat.
Phelps Wellness Collection
Our Work
Fisher Design partnered with Phelps Pet Products to develop the Wellness Collection, a line of all-natural, supplement-infused dog treats designed to support pet health. Our work encompassed brand architecture, product naming, positioning, package design, illustration, copywriting, and print production, ensuring a cohesive and compelling identity that would stand out in a competitive pet wellness market. By blending bold graphics, engaging styling, and a lighthearted tone, we helped transform Phelps Wellness Collection into a lifestyle brand that resonates with health-conscious pet owners. The result was a visually striking, retail-ready brand that quickly secured placement in Walgreens and Walmart, reinforcing Phelps’ position as an innovator in pet wellness.