A BRAND GETS ITS SWAGGER BACK
Reinventing Pulse Scooters for a New Generation
Revitalize Pulse Performance Products to enhanced retail appeal, secure new partnerships and elevate market perception.
Kids, teens, and young thrill-seekers looking for sleek, high-performance scooters. Parents and gift buyers seeking durable, stylish, and safe ride-on products.
Brand strategy, brand fundamentals and positioning, visual identity, packaging design and production, product innovation and design.
Brand, Product, Packaging: A Complete Overhaul That Entices Retailers
Fisher Design was brought in to help shift the perception of Pulse, a scooter brand struggling to win over retail buyers. The brand lacked cohesion, credibility, and shelf appeal. To change that, Fisher started from the ground up—crafting a new brand positioning, visual identity, and overall design system aimed at re-establishing Pulse as a credible lifestyle brand in the youth mobility space.
The transformation included redesigned scooter decks, on-brand colors and graphics, and new packaging structures that delivered a more premium and unified experience both in-store and at home. The impact was immediate: major retailers responded with renewed interest and new purchase agreements. The success of the project proved the power of cohesive brand and product design—and how a clear, compelling creative strategy can reshape perception and drive real business results.
Our Work
The Pulse Performance Products project required a comprehensive brand transformation to improve its retail perception and market positioning. Fisher Design developed a refreshed brand identity, bold product graphics, and premium packaging structures to create a sleek, cohesive look that resonated with teens, kids, and retail buyers alike. Our work included new scooter deck designs, color palettes, and on-brand visual storytelling, ensuring the brand stood out both on shelves and in the hands of riders. This strategic overhaul resulted in renewed purchase agreements from major national retailers, solidifying Pulse Performance Products as a leading lifestyle brand in the action sports market.