REVIVING AN ICON
The Rebirth of Snapple Elements
OBJECTIVE
Revive and reposition Snapple Elements as a modern lifestyle brand, blending nostalgia with innovation to attract both loyal fans and new consumers.
TARGET AUDIENCE
Millennial and Gen Z consumers who value unique, experiential beverages that blend natural ingredients, nostalgia, and modern lifestyle trends
SCOPE
Brand strategy and positioning, visual identity, packaging and production design.
A Lifestyle Brand for a New Generation
To modernize the Snapple brand and reignite its cultural relevance, the Snapple team turned to Fisher Design to revive Snapple Elements—a beloved ‘90s favorite. The challenge was to blend nostalgia with innovation, repositioning Elements as a brand that connects both longtime fans and a new generation of consumers. To achieve this, we needed to redefine its identity, messaging, and visual presence, ensuring it could stand out in today’s crowded beverage market while maintaining the magic that made it iconic.
We developed a compelling brand narrative that infused Snapple Elements with mystique and intrigue, transforming it into more than just a drink—an experience. To bring this vision to life, we created a visual world inspired by alchemy and natural elements, ensuring the packaging and branding felt fresh, premium, and culturally relevant. By crafting a bold, cohesive positioning and visual identity, Fisher Design helped Snapple Elements evolve into a modern lifestyle brand, generating excitement, engagement, and renewed relevance in today’s beverage market.
Snapple Elements
Our Work
The Snapple Elements project focused on reviving and repositioning the brand as a modern lifestyle beverage that blends nostalgia with contemporary appeal. Fisher Design developed a brand strategy, messaging, and visual identity to reintroduce Elements to a new generation of consumers. This included packaging design inspired by alchemy and natural elements, ensuring a premium, culturally relevant look and feel. Additionally, we crafted a compelling brand narrative that positioned Snapple Elements as more than just a drink—an experience. By aligning strategy, storytelling, and design, we helped reestablish Snapple Elements as an iconic, aspirational brand in today’s competitive beverage market.