LOLLIPOP LOVIN'
The Candy You Love, with Branding That Pops
Preserve and evolve Dum-Dums as a fun, nostalgic lifestyle brand through iconic candies and new formulations that keeps it fresh for new generations
Children, parents, and nostalgic adults who associate the brand with fun, joy, and sweet memories. It also targets schools, businesses, and retailers that use Dum-Dums as a universal, shareable treat for giveaways, promotions, and rewards.
Brand strategy, brand positioning, visual identity, packaging design and production, marketing and sales collateral, point of purchase and environmental graphics.
From Treats to Tanks: Fisher Delivers Big for Dum-Dums
Dum-Dums, one of America’s most iconic and beloved candy brands, partnered with Fisher Design to ensure this timeless treat—and all the places it shows up—continue to stand out in playful, memorable ways. Our work spans across brand positioning, communication strategy, brand architecture, sub-brand development, logo design, packaging, and content creation for the full portfolio at Spangler Candy Company. Every touchpoint reinforces Dum-Dums as a fun, family-friendly lifestyle brand with multigenerational appeal.
Fisher Design also helped bring Spangler Candy World to life and made a sweet impression with the community centerpiece: the Dum-Dums water tank in Bryan, Ohio. Recognized nationally, the tank won the 2023 Tnemec People’s Choice and overall Tank of the Year award, earning the cover spot in Tnemec’s annual calendar. The bold, playful design reflects the joyful spirit of the brand—and the kind of visual storytelling Fisher Design brings to life across every level of branding.
Our Work
Fisher Design worked with Dum-Dums and the Spangler Candy Company to develop a full-scale brand system rooted in fun and flavor. Our capabilities included brand positioning, communication strategy, brand architecture, logo design, sub-brand development, packaging, illustration, and photography—ensuring consistency across every brand touchpoint. We also played a key role in launching Spangler Candy World, including the Dum-Dums-themed water tank in Bryan, Ohio, which won both the People’s Choice and overall 2023 Tank of the Year award from Tnemec. It’s a playful, high-impact example of design that captures imagination and reinforces brand identity.