BOLD LOOKS FOR RUGGED ROADS
Revamping Sylvania’s Off-Road Lighting Line-up
Reevaluate the overall brand architecture and positioning of Sylvania Off-Road Lighting to ensure consumers see the brand and products as best-in-class.
Off-road enthusiasts, adventure seekers, and automotive DIYers who demand high-performance lighting for extreme conditions.
Brand strategy and positioning, visual identity, photography, packaging and production design.
Lighting Up the Trails: A Bold New Look for Sylvania Off-Road
As a trusted leader in automotive lighting, Sylvania recognized that its off-road lighting packaging failed to reflect the premium quality and rugged durability of its products. To elevate the brand’s impact, Fisher Design developed a bold, high-energy brand identity and packaging system that resonated with retailers and off-road enthusiasts alike. Our work ensured that Sylvania’s off-road lighting products stood out, reinforcing the brand’s expertise and innovation in extreme driving conditions.
By incorporating dynamic visuals, striking design elements, and a performance-driven aesthetic, we helped reposition Sylvania Off-Road Lighting as a true lifestyle brand for adventure seekers. The revitalized packaging system not only enhanced shelf presence and consumer appeal but also strengthened retailer confidence, ensuring that Sylvania’s off-road lighting lineup is recognized for its superior quality and durability on and off the road.
Our Work
The Sylvania Off-Road Lighting project required a strategic brand and packaging overhaul to better showcase the rugged performance and premium quality of its products. Fisher Design developed a bold, high-impact visual identity that resonated with off-road enthusiasts and retail buyers, ensuring the brand stood out in a competitive automotive accessories market. Our work included brand positioning, packaging design, and dynamic product presentation, aligning Sylvania’s off-road line with the adventure-driven lifestyle of its consumers. By creating a visually striking and performance-focused packaging system, Fisher Design strengthened retailer confidence, enhanced shelf presence, and reinforced Sylvania’s reputation as a leader in off-road lighting solutions.