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MAKING PACKAGING GREAT

How Fisher Design Transformed Timney Triggers
OBJECTIVE
Elevate Timney Triggers’ brand identity, creating a bold, cohesive presence that reinforces its market leadership and expands consumer reach.
TARGET AUDIENCE
Firearm enthusiasts, competitive shooters, hunters, and military/law enforcement professionals who demand precision, reliability, and high-performance firearm triggers.
SCOPE

Brand strategy, brand fundamentals and positioning, portfolio architecture, visual identity, packaging design and production.
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Elevating a Legacy with a Bold Brand Overhaul

Timney Triggers had the product, performance, and loyal following, but their brand didn’t reflect their elite status in the world of performance firearm triggers. With a vanilla brand positioning and an outdated identity, they struggled to fully communicate their craftsmanship and innovation to both dedicated enthusiasts and new customers. To bridge this gap and reinforce Timney’s position as an industry leader, they turned to Fisher Design for a strategic rebrand that would align their reputation with their market presence.

We delivered a comprehensive brand transformation, including a tiered, modular packaging system that highlights their full product lineup—from premium to entry-level offerings. By refining brand messaging, visual identity, and packaging design, we created a bold, premium look that solidifies Timney’s top-of-the-line reputation while making it more accessible to an untapped audience. The result? A brand that doesn’t just serve firearm enthusiasts—it stands as a lifestyle brand built on precision, reliability, and innovation.

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Our Work

The Timney Triggers project involved a comprehensive brand overhaul to reinforce its position as the premier name in performance firearm triggers. Fisher Design conducted an in-depth brand audit, redefining positioning, messaging, and visual identity to better reflect Timney’s reputation for precision and innovation. A key component of the project was the development of a tiered, modular packaging system, designed to clearly differentiate product lines—from premium to entry-level offerings—while maintaining a consistent, high-end brand presence. By aligning brand storytelling, design, and consumer engagement, we helped Timney Triggers solidify its leadership, expand its audience, and create a stronger, more recognizable brand in the competitive firearm industry.

SCHEDULE A MEETING WITH OUR TEAM

Through innovative product structure and packaging design, Fisher Design enhances brand appeal, adding incremental value that the consumer can see and feel. Contact us to see how we can help you differentiate.