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BREAKING FROM THE PACK

The Design of VAAST Bikes
OBJECTIVE
Develop a new high-end brand of performance-inspired bikes that has the potential to disrupt a crowded and cluttered category.
TARGET AUDIENCE
Performance-driven cyclists, adventure seekers, and environmentally conscious riders who value innovation, exploration, and sustainability
SCOPE

Brand strategy, brand fundamentals and positioning, visual identity, sales collateral, digital design, content design, marketing and trade shows.
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Fisher Design Positioned VAAST Bikes for Sustainability

In a category overflowing with sameness, VAAST Bikes needed more than just differentiation—they needed a distinct identity with a clear purpose. To carve out their space, they turned to Fisher Design for a strategic brand transformation that would define who they are and what they stand for. We began with a white space analysis, identifying opportunities to position VAAST as a brand built not just on performance, but on adventure, freedom, exploration, and environmental responsibility—a distinction made possible by their use of Allite Super Magnesium, an innovative, sustainable material.

From there, we developed a bold new identity, rooted in competition pedigree yet designed for riders seeking soul-fulfilling escapes. Through brand strategy, messaging, visual identity, and design, we helped VAAST Bikes evolve into more than just a product—it became a movement for those who ride to explore, discover, and push boundaries. The result? A distinctive lifestyle brand with a powerful story, ready to stand out in the industry and inspire a new generation of cyclists.

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VAAST Bikes

Our Work

The VAAST Bikes project encompassed a comprehensive brand strategy and repositioning to differentiate the brand in a competitive cycling market. Fisher Design conducted a white space analysis to identify market opportunities, followed by brand positioning, messaging development, and visual identity creation to establish a unique and compelling narrative. The work included logo refinement, packaging design, and marketing collateral, ensuring every touchpoint reflected the brand’s essence—performance-driven yet adventure-inspired. By aligning strategy, storytelling, and design, we transformed VAAST Bikes into a brand that not only stands out but resonates deeply with riders seeking more than just a bike—a gateway to exploration and escape.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.