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REWRITING THE RULES

Turning Vibe Kayaks into a Culture-Driven Brand
OBJECTIVE

Transform Vibe Kayaks into a welcoming lifestyle brand, creating a fun, drama-free identity that makes kayaking accessible, inviting, and adventure-focused for all skill levels.
TARGET AUDIENCE

Fishing and outdoor enthusiasts, adventure seekers, and recreational paddlers who value fun, accessibility, and a laid-back kayaking experience.
SCOPE

Brand strategy, brand fundamentals and positioning, visual identity, sales collateral, content design and packaging design.
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How Vibe Kayaks Became an Adventure-First Brand

Born from the desire to create top-tier kayaks for competitive fishermen, Vibe Kayaks had the performance to rival the best—but they wanted something bigger than competition. Tired of the territorial, high-stakes mindset dominating the sport, they set out to democratize kayaking, making it welcoming, fun, and accessible for all skill levels. They turned to Fisher Design to build a brand that broke free from industry norms, shifting the focus from rivalry to pure adventure.

We crafted a chill, inviting tone, with the ethos "No Drama. Just Adventure." guiding campaigns, messaging, and community engagement. A mix of clever copywriting, playful illustrations, and an oddball vibe transformed Vibe Kayaks into more than just a product—it became a lifestyle brand for those who seek adventure without the ego. The result? A distinct, culture-driven identity that resonates with paddlers who just want to enjoy the ride.

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Vibe Kayaks

Our Work

The Vibe Kayaks project involved a comprehensive brand transformation to reposition the company as a fun, accessible lifestyle brand in the kayaking space. Fisher Design developed a distinctive brand identity, messaging strategy, and visual storytelling to shift the focus from competition to adventure, making kayaking inviting for all skill levels. This included crafting a chill, welcoming tone inspired by the ethos “No Drama. Just Adventure.”, and designing a playful brand experience with clever copywriting, vibrant illustrations, and a unique visual identity. By aligning brand storytelling, design, and market strategy, we helped Vibe Kayaks break industry norms, establishing it as a culture-driven brand that resonates with recreational paddlers and adventure seekers alike.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.